Brand Packaging Color Challenge

Tiffany blue. UPS brown. Cadbury purple. Coca-Cola red. These are some of the most legally protected colors on earth — and ColorFlex Brand Packaging asks you to nail them from memory.

About the Brand Packaging Color Challenge

Brand colors are intellectual property — Cadbury sued for the rights to its specific purple (#4A2683-ish), Tiffany's robin-egg blue (#0ABAB5) is a registered trademark, and UPS's brown is famously its own copyrighted shade. ColorFlex Brand Packaging covers these and the rest of the world's most recognized brand colors: Coca-Cola red, Pepsi blue, Starbucks green, McDonald's red and yellow, Apple's product-specific neutrals, Spotify green, T-Mobile magenta, Home Depot orange, John Deere green-and-yellow, Hermès orange, and the full lineup of color-as-identity brands. Easier than it sounds for the icons, brutal on the niche ones.

More color guessing categories

New to ColorFlex? Read the how to play guide, or check the HSB beginner guide.